I is a Mac

A collection of the UK versions of the “Hello, I’m a Mac… Campaign featuring the David Mitchell and Robert Webb from the brilliant Peep Show. It was always a funny thing with the original US version whereby on the surface the two characters were meant to personify the opposing camps, yet elements of their real lives couldn’t but help seep into their characters. This is even more so with the UK version where the two comedians have their own show which isn’t a million miles away from the Mac & PC characters. As The Guardians Charlie Brooker notes in his wonderfully bitter Comment is Free… column “They are a logical choice in one sense (everyone likes them), but a curious choice in another, since they are best known for the television series Peep Show – probably the best sitcom of the past five years – in which Mitchell plays a repressed, neurotic underdog, and Webb plays a selfish, self-regarding poseur. So when you see the ads, you think, “PCs are a bit rubbish yet ultimately lovable, whereas Macs are just smug, preening tossers.” In other words, it is a devastatingly accurate campaign.”

Still a brilliant campaign.


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