Fave was this bit:
You’re the person that everyone expects to be really excited by, and interested in, the latest gizmos, widgets and whatnot. And you should be. But at the same time you have to be the one that is able to see beyond the hype and have a critical view on whether it’s just another passing fad or something that we should all care about.
Sometimes you’ll back the wrong horse. We all do. But just as long as you’re backing the horse for the right reasons that’s the best you can be expected to do.
As Iain mentioned as well, this great guest post over on scamp’s blog by James Cooper, creative director of Dare.
BB (best bit).
3. Doing digital is harder than TV. What? Yes, sorry folks, it’s true. The delivery of TV (and Press) has not changed since it started. In digital there are constant innovations that you need to keep up with. As a creative you will be expected to know how to come up with an idea for a site, what it looks like, how it should be delivered and how people will interact with it. No one is going to do this for you. Then you need to multiply this for all the other ways an idea can be expressed in digital other than a standard site; a facebook app, mobile, digital outdoor, banners, interactive TV, Second Life, YouTube and basically whatever some dude in California comes up with next. If you’re not interested in technical innovation then, again, don’t bother.