The new nike+?

Well no, not really. It’s a M.S.I.I though (that’s a muthafuckin simple interactive idea, it’s all acronyms now thanks to Tom) . Simple, simple, simple. Build your pizza just the way you like it (hey that’s catchy) then save it, name it, order it and in half and hour eat it. It’s a pizza utility waahoo! But it’s Dominos, boo! The thing is you do stuff like this, people use it, people like it, the experience gives off happy digital vibes and suddenly they start liking you. To be honest I’m an Adidas person but Nike+ did a hell of a job to turn my allegiances around. Done by the bastards at CP+B